You have to build SEO into the site from the ground up. And you must make sure that your site is responsive and capable of receiving visitors from a mostly-mobile audience. You must build your campus reputation to nurture inbound links and traffic referral factors so Google knows your site is well-trusted. You must include enough content to snag Google’s attention and make it aware that there’s important information to index here. There are three faces of SEO: the on-site content, the off-site factors, and the on-site engineering. Prioritize Search Engine Optimization (SEO) Here are five best practices for designing a superior higher education website:ġ. There is no “plan B” here students are not going to look you up in a directory and just drop in. In the face of all this, a university must put as much effort into its online presence as conceivably practical. This is due partly to natural population fluctuation, the global pandemic, and the hesitancy students feel about making big decisions during times of economic uncertainty. Enrollments are declining nationwide by a factor of about 3.3%. That competition is likely to be a steady factor that universities have to contend with. There’s some stiff competition out there for students’ attention, especially among higher learning institutions.Yet the university must also present a united brand identity.A university needs to present many voices in chorus in their media experience, combining messages from the dean and faculty, then professors and facilitators, right down to the student ambassadors and alumni.Young adults may be adept at searching and finding sites on the web, but they are also faster to get impatient with slow websites and clumsy navigation.University websites are typically huge, so there’s a lot of information to organize.But a university’s online presence has to meet a higher standard: For your average storefront business, a WordPress website that includes a few pages paired with a Google My Business listing goes pretty far. Universities have to keep up a thriving image, lest they get a reputation for sub-par standards.Īt the same time, designing a university website has several unique challenges.The public looks to universities as natural thought leaders where talent congregates, so a school has “no excuse” when they have an impoverished web presence. ![]() Students look to universities as a progressive place to advance their career into the future, while a shabby website makes it seem like you’re stuck in the past.Their clients, students, are disproportionately young digital natives who use the web to research their career path. ![]() Universities have to pay more attention to their online presence than most industries because they operate under a different set of expectations: In the mobile age, visitors don’t ask people directions or look you up in the phone book they Google you and let your online presence lead them from there. In terms of digital marketing, your school’s website is your “front door” to the rest of the world. We hope this doesn’t come as shocking news, but websites are kind of important for just about any kind of business. Find out how search engine optimization, streamlining your web experience, and designing for mobile helps your university website stay on top. ![]() Summary: Modern digital audiences demand an updated website.
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